We believe that quantity of personalised content at scale not only will be the strength and muscle of the future - it already is, right now.
We at Project Life Media Productions
are the chain that
with the diverse real life of your customers,
in a personalised way.
scaleable visual content production for personalised advertising, brand strategies and conventional media channels.
We offer our services by
jumping around in real life wherever your real customers and target group are
to spontaneously approach them in real life situations and produce legal released media content
and personal deep talk interviews
capturing the diversity of subjective bubbles of human life perceptions
We produce this, called "individual diversity"
ready to feed
1. the diverse individuality
of all little target groups
of personalised advertising
to increase your conversion rate
and save you money by spending money on us (how? - click here)
2. brand strategies
3. conventional media channels, your existing marketing strategies
The future will be a game of media.
Content x Context.
of engaging personalised content
by individual context.
What does that mean?
The best well-known example is the way
Brad Parscale helped Donald Trump to win the elections in 2016
by effectively using
diversity of "perfect creative",
and social media advertising
in a combination known as "personalised advertising"
to maximise conversion rates
to reduce ad costs
and gain access to all diverse subjective bubbles of audiences
and influence them according to their values and purposes:
We distance ourselves from them or any political orientation and political activity except raising general awareness about this effect.
We build our business in this market niche to produce the"perfect creative" that is needed for it, as service for companies, brands and marketer.
So that we can use these "future muscles of our society" to work towards our purposes.
SPENDING MONEY ON OUR SERVICES SAVES YOU MONEY
The appearance of the creative and how you assign quantity of diversity to each target group individually is the variable that matters.
Let’s assume you use one piece of creative and display it on social media to all your desired target groups and your cost per lead is 30€.
Now if you hire us to produce many different content pieces to match each target group individually -
seniors get to seen photos of seniors,
humans interested in fishing get to seen photos of humans fishing,
families get displayed family photos,
singles hungry for love get to seen romantic photos,
someone checking his phone while sweating in sunny summer gets to seen refreshing photos with the dominant color blue,
humans get to seen photos of their own or different ethnicity and psychological appearance profile ...
If you match all the diverse photos to all your diverse target groups individually in the best possible way, tested by artificial intelligence or manual skills of marketer, then the target groups are more likely to engage with your content. Hence the social media ad engine recognizes that and the cost per impressions lower.
Back to our example, this might let your cost per lead drop from 30€ to 20€.
Let’s assume you desire 10 000 leads for your next business year. Because you hired our content production this year for 40 000 €, the resulting saving of 10€ per lead would be 100 000 € - 40 000 € = 60 000 € saved to achieve the same outcome in your next business year. And as you can use our produced content archive for multiple years, the following years will show your real savings.
These can be used to get more leads and reach more potential customers to let your business thrive.
This is a general example - of course it depends on each industry and on the execution itself.
Some call personalised advertising a possible future.
We know it’s current reality, and the way Brad Parscale helped Donald Trump to win elections with using personalized social media ads for the political campaign already in 2016 shows: it works. It’s nothing new.
The businesses who execute on it first will pick up market share. Will you?
We are ready to help you.
We produce the needed "individual diversity"
What is „individual diversity“, the media content we produce?
That is the key that is needed to unlock personalised connections with any target group.
Meaning: specific content pieces that are appealing on a very individual level.
Some humans prefer photos with the dominant colour red, others with blue or green, some humans like extroverted confident behaviors, others dislike it and prefer introverted humble appearances, some humans prefer photos of humans of their same ethnicity, other like ethnicities that are „exotic“ for them, some humans click more likely on photos of other humans looking thoughtful aside, others on photos of humans looking direct into the camera, some humans click more likely on photos showing musical talent like a guitar or cooking kitchen or a Tennis ball in the background, others not, etc
This is not only different from human to human - also every human slightly changes ones personal taste every minute due to routines, outer circumstances and previously consumed informations which are continuously changing ones individual perception bubble.
There are countless parameters.
And nearly endless combinations of all of these parameters.
And all the endless variations of combinations are „individual diversity“ - ready to match diverse individuality with the help of marketers working manually or artificial intelligence running tests against social media API.
We produce and provide that key variable in form of photos, interviews and videos.
While some are providing artificial solutions like content created by AI, we produce it in authentic real life #projectlifeee
Because we believe in the potential of the variable „human intuition“ that fishes in the big pool „complex reality“ influenced by randomness = a resulting creative variable that artificial intelligence and artificial content creation can hardly ever beat.
And currently real life content simply appears more authentic and hence is more engaging - if produced in the right way :D
We do that.
License our pre-produced media collection for your projects
You can license our pre-produced media collection aimed to provide you the needed
from our business partner AGEfotostock:
Hire our content production
Say hi and explain how we can produce content for your marketing team or brand strategy.
Because of the needed quantity of countless of content pieces, usually we offer a production that grants you temporary exclusivity, and afterwards we are allowed to use them for our pre-produced media collection.
The businesses who execute on personalised advertising first will pick up market share. Will you?
We produce and provide the variable that matters:
individual diversity of creative content.